Privacy Policy

ALTERVAL attaches particular importance to the protection of its users’ personal data and undertakes to comply with applicable regulations, in particular Regulation (EU) 2016/679 of April 27, 2016 (GDPR) and the French Data Protection Act.

1. Data controller
The data controller responsible for processing personal data is:

ALTERVAL
SAS with capital of €1,000,000
Rue de Coupeauville, 76133 Épouville – France
contact@alter-val.com

2. Data collected
As part of its B2B activities, ALTERVAL may collect the following data via its contact and information request forms:

First and last name
Work email address
Work phone number
Company
Free text message
These fields are required in order to process and respond to requests.

3. Purposes of processing
Personal data is collected for the following purposes:

Responding to contact and information requests
Re-contacting prospects in a strictly professional context (B2B)
Managing commercial relationships
Measuring audience numbers and improving the website
Monitoring lead generation activities

4. Legal basis for processing
Processing is based on:

ALTERVAL’s legitimate interest (Article 6.1.f of the GDPR) in managing its B2B commercial prospecting
The user’s consent for non-essential cookies (audience measurement, advertising)
In B2B, the absence of an explicit checkbox is not a barrier provided that:
the data is necessary for the response,
the purpose is clearly stated,
no automated marketing emails are sent.

5. Recipients of the data
The data is accessible only by:

ALTERVAL’s authorized internal teams
The following technical subcontractors:

Hosting: One.com
Transactional email delivery: Mailjet
Analytics and tracking tools: Google Ireland Ltd (Google Analytics 4, Google Tag Manager, Google Ads)

6. Transfers outside the European Union
Some data may be processed by Google on servers located outside the European Union.
These transfers are governed by the European Commission’s standard contractual clauses and additional protective measures.

7. Retention period
Prospect data: 3 years from the last contact
Browsing data: 13 months maximum
Technical logs: according to legal requirements

8. Individual rights
In accordance with the GDPR, you have the following rights:

Right of access
Right of rectification
Right of erasure
Right to object
Right to restriction of processing
Right to data portability
All requests can be sent to: contact@alter-val.com

You also have the right to lodge a complaint with the CNIL (www.cnil.fr).

9. Security
ALTERVAL implements all appropriate technical and organizational measures to ensure data security and confidentiality (firewalls, restricted access, encryption, pseudonymization).