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Eco-design policy

 

1. Introduction

As part of its global approach to environmental responsibility, AlterVal integrated eco-design principles into the redesign of its alter-val.com website in 2025.

The aim is to offer a high-performance, useful and accessible site, while reducing its environmental impact (energy consumption, bandwidth and server resources).

2. A measurement-based approach

An analysis was carried out before and after the redesign on a panel of 12 pages representative of the site.

Before redesign :

  • 130 server requests per page on average
  • 1.67 MB per page (mobile)
  • Eco-score: B

After redesign :

  • 57 server requests per page on average (-56%)
  • 1.08 MB per page (-35%)
  • Eco-score: A

This redesign has reduced environmental impact by around 45% per page view.

The site is now one of the 15% most sober sites according to the Greenoco methodology.

3. Global approach

  • Eco-design was integrated right from the start of the project:
  • Reducing resource requirements
  • Performance optimization
  • Limiting unnecessary treatments
  • Sustainable, scalable design

4. Concept and design

  • Setting up a structured design system
  • Use of reusable components
  • Page templates and shared modules
  • Effects realized in CSS rather than images
  • Limiting the number of typefaces

5. Content optimization

  • Image and media compression
  • Use of modern formats (.webp, .svg)
  • Deleting non-essential content
  • No decorative videos

6. Development and technical performance

  • Compressing CSS, JavaScript and HTML files
  • Page caching
  • Gzip compression
  • Reduce the number of server requests
  • Limiting the number of plugins

7. Limitation of third-party services

The site limits the use of external services in order to reduce its impact:

  • Third-party script reduction
  • Limitation of cumbersome advertising tracking solutions
  • Limiting external dependencies

8. Hosting and infrastructure

The site is currently hosted on a shared infrastructure located in Denmark.

Avenues for improvement have been identified:

  • Hosting in France to reduce grid impact and use even less carbon-intensive electricity than in Denmark
  • Reduced disk space

These actions are part of the company’s medium-term action plan.

9. Use of an open source solution

The alter-val.com website is powered by the WordPress CMS.

This choice is part of an eco-design approach and in line with the principles of the RGESN :

  • Pooling large-scale developments
  • Reuse of existing components
  • Reduced need for custom developments

This choice is accompanied by a rigorous selection of extensions to limit their impact on performance and resource consumption.

10. Continuous improvement

The eco-design approach is part of a continuous improvement process:

  • Regular audits
  • Environmental performance monitoring
  • Identification of new optimizations
  • Raising contributors’ awareness of web eco-design best practices

11. Commitment

AlterVal is committed to :

  • Reduce the environmental impact of your site
  • Maintaining a high level of performance
  • Continuously improve your digital practices

12. Contact

If you have any questions about this process: contact@alter-val.com